Voluntary Guidelines

App Content Classification and Ratings Guidelines
To provide consumers with the information and tools they need to make informed choices when accessing apps using a wireless handset, CTIA and signatory app storefront providers have voluntarily adopted the following Guidelines for App Content Classification and Ratings.

Best Practices and Guidelines for Location Based Services
These guidelines were created with the strong support of CTIA's carrier members and approved by by the CTIA Board of Directors. They are based on the information privacy best practices promoted by the Federal Trade Commission, and the document follows the now familiar structure that includes Notice, Consent and Safeguards.

Consumer Code for Wireless Service
All of the country's major wireless carriers and most regional and local wireless service providers have committed to the voluntary "Consumer Code for Wireless Service." It's the industry's effort to help consumers make informed choices when selecting and managing their wireless service. The Code's signatories must adhere to its 12 points, including commitments to disclose rates, additional taxes, fees, surcharges and terms of service; provide coverage maps; make customer service readily accessible; allow a trial period for new service; provide free usage alerts to avoid unexpected overage charges; and enhance transparency and disclosure of wireless providers' device unlocking policies.

Guidelines for Federal Political Campaign Contributions via Wireless Carrier’s Bill
The Guidelines offer wireless service providers recommendations for “best practices” to satisfy Federal Election Commission (FEC) rules on issues such as contributor eligibility, compliance, record keeping and limits as they enter into agreements with federal candidates, political committees and political parties.

Messaging Interoperability SMS & MMS
CTIA has played an important role in helping the wireless industry achieve the goal of universal interoperability for messaging. Today, any U.S. wireless subscriber can send a text message to any other wireless subscriber simply by texting to the user's 10-digit telephone number.

Mobile Financial Services Guidelines
Mobile financial services (“MFS”), such as mobile banking, mobile payments and mobile commerce, represent a growing and promising class of mobile services for consumers. CTIA, in association with the leading U.S. wireless carriers, has developed these Best Practices and Guidelines (“Guidelines”) to promote clear and rewarding consumer experiences, to establish an environment where MFS transactions are authorized, secure, and compliant with applicable laws and industry guidelines, and to protect user privacy and financial data.

Mobile Giving via Wireless Carrier's Bill
The Guidelines provide a framework of best practices for charities seeking to use short codes, text messaging and mobile devices to engage interested donors.

Guidelines for Carrier Content Classification and Internet Access
To provide consumers with the information and tools they need to make informed choices when accessing content using a wireless handset, CTIA and the participating wireless carriers have voluntarily adopted the Guidelines for Carrier Content Classification and Internet Access.

Smartphone Anti-Theft Voluntary Commitment
CTIA and participating wireless companies agreed to the commitment to deter smartphone thefts in the U.S. The safety and security of wireless users remain the wireless industry's top priority, and is why this commitment will continue to protect consumers while recognizing the companies' need to retain flexibility so they may constantly innovate, which is key to stopping smartphone theft.

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